Research and reports

What can you do when you reach out to a potential client to offer your product or service and you hear nothing? So many solo entrepreneurs never follow up and when you do not follow up, you’re just leaving money on the table. In this blog, I am going to help you get comfortable with…

I was visiting some friends and they introduced me to their new cat. My friend explained that even though this new family member has her own bed, toys and special scratching post, she still scratches the couch! This smart cat has decided that since she sleeps on the couch, it is her personal territory and…

Building relationships should be at the center of every business, people do business with people!  There is one big marketing strategy that sometimes gets a little bit of a bad reputation – networking. Even experienced solo entrepreneurs and business owners can get anxious about talking to strangers about their products or services. We worry about…

Setting yourself up as the go-to expert in your field does not happen overnight. You are going to have to take time and do the work to build your reputation effectively. However, if you are strategic and intentional in your approach, you can get there without wasting time and energy trying things that just will…

I have noticed so many solo entrepreneurs skip an important step when they are starting their business. It is not that complicated but perhaps it’s not the fun part of developing a business or they think it will take too much time and money. I’m talking about market research. And believe me, skipping your research…