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Research and reports

How to set yourself up as the go-to expert in your field

How to set yourself up as the go-to expert in your field

Setting yourself up as the go-to expert in your field does not happen overnight. You are going to have to take time and do the work to build your reputation effectively. However, if you are strategic and intentional in your approach, you can get there without wasting time and energy trying things that just will…

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The seven types of research you need to find your ideal clients

The seven types of research you need to find your ideal clients

I have noticed so many solo entrepreneurs skip an important step when they are starting their business. It is not that complicated but perhaps it’s not the fun part of developing a business or they think it will take too much time and money. I’m talking about market research. And believe me, skipping your research…

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Where to draw the line on what you offer for free

Where to draw the line on what you offer for free

As entrepreneurs, we all want to build positive relationships and generate leads that will help us grow our business. But when it is OK to offer your products or services for free? How can you refuse to do something for free and still provide value for a potential customer? These are questions that come up…

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The three things you can control to convert prospects into customers

So many solo entrepreneurs struggle when it comes to selling. Sales makes us uncomfortable and we think that selling is slimy. We have big misconceptions about sales that can get in the way of turning all our hard work, planning and strategy into revenue! In this week’s blog, I’m sharing a big secret about sales…

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The key to attracting clients – consistency

The key to attracting clients - consistency

You’ve built strong foundations for your business. You’ve got clarity about your business foundations and your marketing strategies. You’ve found your zone of genius. Now you need to find a way to attract clients and generate regular revenue. The key to doing this is consistency. In this blog, I am going to give you insights…

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