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TN266: The journey to brand evolution and transformation – With Sundae Bean

Nearly everyone has heard of rebranding a business, but what about ‘brand evolution’? It’s not just changing your logo as you might think!

In this episode, Sundae Schneider-Bean reveals how a true brand evolution requires a willingness to shift in your business as things evolve and to do the deep personal work which asks whether you are still in alignment with your brand.

Sundae takes listeners on a journey of her brand evolution, offering tips and insights about how to get the best out of the process. As a self-confessed ‘coaching nerd’, she talks about what growth feels like in your body, how to recognize its signs and how to partner with external branding and marketing agencies. Sundae is a true transformation specialist whose knowledge and experience provides invaluable insights about brand evolution, regardless of your budget.

“There was enough discomfort and ‘clarity’ to push me to change.”

Sundae Schneider-Bean is an intercultural strategist, a transformation facilitator, and a solution-oriented coach. She supports individuals and organizations as they traverse through (and flourish beyond!) life quakes and other major shifts – no matter where they are. For almost a decade, her location-independent business has served individuals and world-class organizations from over 60 countries across six continents. Sundae’s mission is to help clients achieve ambitious goals while navigating transition. She leads several online groups with thousands of members and hosts the popular weekly podcast IN TRANSIT with Sundae Bean. Formerly known as Expat Happy Hour, it has enjoyed a top 5% global rank for five years straight.

What you will learn:

  • The difference between rebranding and brand evolution
  • Why the physical and emotional discomfort of transformation is a good sign for you and your business
  • How to partner with branding and marketing organizations rather than employ them

Find Sundae Online:

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