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Posts by Amel Derragui

How you buy impacts how you sell

Typically when I talk about what you need to do to attract your ideal customer, I focus on getting to know them, understanding what they need and helping them make the purchase decision that is right for them. And all of these things are crucial to building a successful business. However, there is another element…

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Find marketing strategies that work for you

So many entrepreneurs and small business owners are spending precious time, energy and money on marketing activities that just are not giving them the results they need. Here is the big reason: they have forgotten or don’t know the big truth about what marketing is really about. In this week’s blog I explain what that…

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