Posts by Amel Derragui

I was visiting some friends and they introduced me to their new cat. My friend explained that even though this new family member has her own bed, toys and special scratching post, she still scratches the couch! This smart cat has decided that since she sleeps on the couch, it is her personal territory and…

Building relationships should be at the center of every business, people do business with people!  There is one big marketing strategy that sometimes gets a little bit of a bad reputation – networking. Even experienced solo entrepreneurs and business owners can get anxious about talking to strangers about their products or services. We worry about…

Setting yourself up as the go-to expert in your field does not happen overnight. You are going to have to take time and do the work to build your reputation effectively. However, if you are strategic and intentional in your approach, you can get there without wasting time and energy trying things that just will…

I have noticed so many solo entrepreneurs skip an important step when they are starting their business. It is not that complicated but perhaps it’s not the fun part of developing a business or they think it will take too much time and money. I’m talking about market research. And believe me, skipping your research…

As entrepreneurs, we all want to build positive relationships and generate leads that will help us grow our business. But when it is OK to offer your products or services for free? How can you refuse to do something for free and still provide value for a potential customer? These are questions that come up…